AcquireStartup resources
Buyer Due Diligence Checklist
A buyer diligence checklist for online business acquisitions covering financials, traffic, customers, technology, legal and transition risk.
Financial checks
- Reconcile revenue to bank or processor exports.
- Review monthly profit, owner add-backs, refunds, chargebacks and seasonality.
- Compare asking price to profit multiple, growth, concentration and retention.
Operating checks
- Confirm traffic sources, ad accounts, SEO history and customer cohorts.
- Review supplier, contractor, platform and software dependencies.
- Document post-close access transfer steps before signing.