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AcquireStartup resources

LOI and Purchase Agreement Primer

A plain-English primer on letters of intent and asset purchase agreements for small online business acquisitions.

LOI basics

  • A letter of intent usually records price, structure, exclusivity, diligence scope and closing target.
  • It should identify gated sensitive data and what evidence is required before final signing.

Purchase agreement basics

  • The final agreement should cover included assets, excluded liabilities, representations, warranties, covenants and transition support.
  • Use qualified legal advice before signing binding transaction documents.