AcquireStartup resources
SaaS Valuation Guide
A SaaS acquisition valuation guide covering monthly recurring revenue, churn, growth, margin, owner involvement and defensible multiples.
Core drivers
- Recurring revenue quality matters more than headline revenue.
- Low churn, documented onboarding and low founder dependency can lift multiples.
- Customer concentration, platform risk and weak analytics usually reduce value.
Evidence to prepare
- MRR bridge, cohort retention, churn definitions and expansion revenue.
- Product roadmap, support metrics, code ownership and infrastructure access.
- Customer contracts, refund policies and material vendor terms.